Chemistry Recruitment

"Informal, flexible, friendly, fun, effective doers who care about results!"

Jon Tobell, Sales Director , DLA Direct

Who We Work With

Yell

The Problem

Only 34% were outperforming on their targets in the first year. This was directly effecting business revenue and sales were missing their targets. It was also resulting in churn of staff, uncertainty over every hire and a lack of trust in the recruitment team.

How We Helped

Our role was to understand why some consultants were doing so well compared to others. We investigated a number of issues including training, management and spent time with the sales teams. We found that at the heart of the issue were the skills and drive of the sales individuals. We studied and measured the attributes of the top and below target performers, isolating the key features that predicted success over failure. We then implemented a process that could measure these attributes and recruit against them.

The Result

The result has been a dramatic improvement in sales revenue from these teams. An ever increasing percentage of consultants are exceeding targets in their first year - currently over 50%. That’s more revenue for the Business and success for the recruitment team.

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